Job Details

Requisition Number 06045 SDMS 06/07
Post Date 6/7/2019
Title Marketing/Events Coordinator
City Ewa Beach
State HI
Description POSITION TITLE: Social / Digital Media Specialist
DEPARTMENT: Ray and Joan Kroc Corps Community Center (Kroc Center Hawaii)
SUPERVISOR: Marketing Manager

GENERAL STATEMENT: The Salvation Army is a branch of the Christian Church, and the ultimate goal of all programs is a spiritual, emotional, and physical regeneration of all people.

MISSION STATEMENT: The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the Gospel of Jesus Christ and to meet human needs in His name without discrimination.

KROC CENTER HAWAII VISION: Kroc Center Hawaii is a community center where families, individuals and relationships thrive in the name of Jesus.

POSITION SUMMARY: The Social Media Specialist (SMS) is responsible for coordinating and executing all functions associated with Kroc Center Hawaii’s social media accounts, contribute editorially to all Kroc Center Hawaii printed and online publications and provide administrative support to the Marketing Department.

The candidate selected for this position will follow and ensure adherence to The Salvation Army Policies and Procedures and maintain the Code of Ethics policy, which has been established for the Kroc Center Hawaii.

The candidate selected for this position will have a deep commitment to the mission of The Salvation Army, which will be evident in his or her professional life and the manner in which he or she represents The Salvation Army Ray and Joan Kroc Corps Community Center in the community.

1. Bachelor’s degree in marketing, communications, journalism or related field or related work experience.
2. Minimum one year of experience in a marketing, communications or journalism position. Must provide samples of work.
3. General knowledge and experience:
a. Ability to develop creative social media campaign concepts.
b. A demonstrated understanding of social media tools, best practices and analytics.
c. Excellent writing skills and copywriting experience in a corporate, nonprofit or educational environment.
d. High attention to detail, consistent reliable follow through and able to prioritize and manage multiple projects and meet established deadlines.
e. Must have excellent computer skills; Proficiency with Microsoft Office (Word, Excel, PowerPoint) and Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat).
4. Any equivalent combination of education and experience which provides the required knowledge, skills and abilities will be accepted.
5. Must be able to push/pull/lift/carry 25–50 pounds.

1. Photography and/or video experience.
2. Graphic design experience.
3. Experience marketing to a local client base.
4. Strong motivational and management skills.

1. Social Media/Digital:
a. Formulates and execute strategies utilizing social media tools to promote programs and services and increase online community awareness and engagement.
b. Assist in managing, maintaining and monitoring Kroc Center Hawaii’s social media presence, including but not limited to development of strong content reflective of Kroc Center Hawaii.
c. Prepare and analyze reports pertaining to social media campaigns and activities. Research, analysis and reporting on current social media tools and trends.
d. Website maintenance to include regular and seasonal information updates and marketing materials posted through the Kroc Center Hawaii website. Responsible for research, analysis and reporting on internet trends and providing recommendations to keep the website competitive.
e. Assist in updating My Kroc mobile online sales site.
f. Assist with development and execution of an email marketing plan in alignment with and support of departmental and organizational goals.
2. Administrative Support:
a. Photography/video activities for Kroc Center Hawaii and The Salvation Army on-site events and programs, utilizing, distributing and archiving images. Work with photographic and graphic images and templates, ensuring digital files for printers are clean and error-free. Ensures compliance with The Salvation Army’s requirements on photo/video release.
b. Copywriting and editing of content for all printed and online publications and press releases.
c. Participating in the planning, development, and execution of special events through regular meetings and feedback.
3. Expected to write and share stories for internal and external audiences including but not limited to special events, activities coverage and success stories on a regular basis.
4. Work with departmental staff to accomplish organizational and departmental goals.
5. Accurate and precise handling of qualitative and quantitative data.
6. Able to work weekends/evening hours as needed and must have willingness and ability to travel.
7. Demonstrates good judgment, resourcefulness, flexibility, attention to detail, and ability to maintain the highest level of confidentiality.
8. Perform special projects as assigned. Demonstrate the ability to handle multiple tasks with little or no supervision.
9. Provide regular reporting verbally and in presentation format on all of the above activities.
10. Performs other duties as assigned.

1. Demonstrate an attitude for lifelong learning and willingness to take art direction.
2. Service-oriented team player who can take initiative, work independently and quickly adapt in a fast-paced environment.
3. Maintain a professional attitude and approach to problem solving.
4. Works in an office environment with frequent interruptions, multiple deadlines, and competing priorities.
5. Work under stressful conditions.
6. Interact with others with courtesy and tact, emote the “Aloha Spirit”.
7. Manage and prioritize multiple projects in an organized and efficient manner to meet tight deadlines.
8. Respond to crisis situations in a calm and effective manner.
9. Complete projects on schedule.

The position requires sitting; climbing and/or balancing; stooping, kneeling, bending, stretching, crouching and/or crawling; standing; walking; manual dexterity and eye-hand coordination; use of vision; driving a vehicle; pushing/pulling/lifting/carrying 25-50 pounds and occasionally more than 50 pounds; traveling by airplane. This employee may also be required to work weekends and evenings.

The position requires talking to co-workers, clients, vendors; requires written communication to and from co-workers, clients, vendor; talking on the telephone; requires responding to written or verbal requests of co-workers, clients, and vendors; requires training/giving verbal and written instructions; requires receiving verbal and written instructions; requires writing/composing written language; requires reading; requires visiting/working at other worksites; requires communication via the latest technologies.
1. Excellent interpersonal, oral and written communication skills.
2. Ability to work well with other employees, customers, and donors while maintaining the standards of The Salvation Army.
3. Ability to effectively understand, reflect, communicate the Christian principles, mission, goals, and strengths of The Salvation Army and The Salvation Army Ray and Joan Kroc Corps Community Center.
4. Possesses sensitivity and awareness of diverse cultural perspectives and the ability to work with diverse populations.
5. Be able to work with all ethnic and socio-economic populations.

Most work will be on the Kroc Center Hawaii campus. Travel to offsite locations as needed.

Equipment used includes cameras and general office equipment such as computers, photocopiers, scanners, printers, fax machines, telephone, microphones, audio-visual equipment and 10-key calculator.

The candidate selected for this position must have a valid driver’s license and insured transportation. On an annual basis, employees are required to participate in The Salvation Army’s Fleet Safety Program.

The candidate chosen for this position will be required to pass a criminal history information check. Conviction of a crime will not automatically preclude employment. The circumstances involved in the conviction(s) will be considered.

The information in this job description indicates the general nature and level of work performed by an employee in this classification. It is not to be interpreted as a comprehensive inventory, or all duties, responsibilities, and qualifications of employees assigned to this job. Management has the right to add to, revise, or delete information in this description. Reasonable accommodations will be made to enable qualified individuals with disabilities to perform the essential functions of this position. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by management.

This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.

• Interested parties must apply online at

Equal Opportunity Employer. Minorities/Women/Protected Veterans/Individuals with Disabilities.
  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  • Please view Equal Employment Opportunity Posters provided by OFCCP here.
  • The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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