Job Details


Requisition Number 19-0001
Post Date 1/15/2019
Title Vice President Growth Marketing
Organization LCMS Foundation
Job Grade 7
City St. Louis
State MO
FT/PT Full Time
Description

Organizational Profile

  • The LCMS Foundation provides planned giving and investment management services to the members of the LCMS and all LCMS organizations, including churches, schools, RSOs, universities, districts, etc.

Reporting Relationships

  • Reports to the President of the LCMS Foundation
  • Supervises members of the marketing team
  • Works closely with SVP of Gift Planning and other key leaders to develop plans and achieve goals

Essential Job Functions

  • Defining and implementing the overall marketing strategy to strengthen the brand, deliver optimal donor experience and equip the Foundation to reach its overall goals.
  • Providing effective leadership for the Foundation's total marketing effort, ensuring that all programs are metrics-driven and goal-oriented.
  • Setting team strategy through analysis of historical marketing data.
  • Leading all lead generation strategies and tactics.
  • Forging a strong relationship with SVP-Gift Planning and the gift planning team.
  • Providing forward-thinking ideas and building strong digital presence to drive growth.
  • Achieving clear and measurable growth with innovative and efficient acquisition campaigns through a variety of digital and offline channels.
  • Leading the Foundation's strategy in the area of sponsorships, exhibits, conferences and conventions. Attending and speaking at LCMS conferences and events to promote the LCMS Foundation and the services we offer.
  • Promoting and nurturing the Foundation's partnership relationships with a broad range of LCMS organizations, including the 35 LCMS districts, congregations, schools, colleges and universities, the seminaries, LCMS auxiliaries and RSOs, etc.
Requirements

Education and Experience

  • Bachelor's Degree required in marketing or related field; advanced degree preferred.
  • At least 10 years marketing experience.
  • 5+ years of marketing leadership experience, including planning, prioritizing, and implementing strategy.
  • Knowledge of the LCMS and its entities is helpful but not required.

Competencies (Knowledge, Skills and Abilities)

  • Able to develop an innovative customer-centric approach focused on identifying and meeting customer needs.
  • Able to understand and work comfortably in a metric-driven environment, and implementing systems to ensure that all marketing programs are metrics-based and goal-oriented.
  • Capable of analyzing and drawing insight from complex marketing data.
  • Deep expertise in all aspects of marketing, digital strategy, sales strategy support and leadership.
  • Ability to work with internal stakeholders to plan, create, and launch creative campaigns and compelling stories that resonate with audiences.
  • Experience in building brand awareness and recognition.
  • Entrepreneurial nature with the ability to work well in a rapidly changing environment.
  • Experience working cross-functionally to ensure that the Foundation's marketing programs is in line with and completely supportive of our broad organizational objectives.
  • Experience in leading organizational change and transition in marketing approach.

Please attach your resume and a letter of introduction detailing your interest in this position to your application.  The position is currently open and applications will be accepted until it is filled.

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