Job Details

Requisition Number 19-0084
Post Date 11/18/2019
Title Digital Media Content Specialist
Organization The Lutheran Church--Missouri Synod
Job Grade 12
City St. Louis
State MO
FT/PT Full Time

Organization Profile

LCMS Communications is responsible for informing, reporting and interpreting, in consultation with applicable officers and boards, the Synod’s purpose, program and positions to its members and for promoting an increased understanding on the part of the church’s publics of the mission of the church, its positions and programs.


Reporting Relationships

  • Reports to the Director, Web Services


Essential Job Functions

Publish and maintain website content

  • Use content management systems (code view and design view) and other digital platforms to review, publish, and maintain approved content to LCMS Web properties.
  • Create, design, and publish new pages.
  • Maintain website menus and navigation structure.
  • Publish worship materials, news articles, features, and other resources.
  • Post press releases, statements, career opportunities, and notices.
  • Publish photo galleries, audio interviews, and video galleries. Use webpages for cross-promoting and sharing resources with Social Media.
  • Publish ministry newsletters.
  • Upload PDF, Word, PowerPoint, and other files to digital/web library.
  • Troubleshoot errors, update outdated links, and correct text mistakes.
  • Ensure date-sensitive content is updated or deleted as appropriate.


Create, format, review, and send approved email campaigns to appropriate audiences

  • Use proprietary Customer Relationship Management software to review marketing effort to verify appropriate recipients for specific campaign, activate marketing effort, and export recipient lists/email addresses.
  • Use content management system to upload recipient list(s).
  • Review content from author and suggest edits.
  • Use content management system (code view and design view) to prepare email message.
  • Test message for desired outcome and accuracy.
  • Submit for review to client/manager.
  • Send email and ensure delivery.


Publish and maintain photos for websites and email campaigns

  • Use photo-editing software (Photoshop) to prepare images according to existing Web standards and best practices.
  • Crop, size, and format web-ready images to accompany news/feature stories, resources, event notices, and other promotions.


Use third-party digital platforms to perform tasks, which may include:

  • Create online registration forms for conferences, conventions, and other events.
  • Create and maintain forms for ordering ministry resources, registering volunteers, receiving survey information, etc.
  • Create print-friendly website redirects (vanity URLs) for promotional materials.


For all duties above, communicate with client to understand/determine further needs, ask questions and gather/revise pieces as necessary.


Education and Experience

  • A four-year (bachelor’s) degree in Communications or a related field is required.
  • At least three years of professional experience in digital communications or field related to essential functions of this job is required. 


Competencies (Knowledge, Skills and Abilities)

  • A working knowledge of The Lutheran Church—Missouri Synod is desirable along with a commitment to the mission of the church.
  • Knowledge of and high-level skill in web content management systems (proprietary, WordPress, MailChimp, etc.)
  • Proficient in HTML/CSS, Javascript and others.
  • Intermediate to advanced knowledge of photo-editing software (Adobe Photoshop).
  • Intermediate to advanced knowledge of Microsoft Office products (Word, Excel, Powerpoint) and Adobe Acrobat Pro.
  • Good written and oral communication skills with a firm grasp on proper grammar and spelling. Knowledge of (or willingness to learn) AP and LCMS styles and standards.
  • General knowledge of computer technology, including an understanding of how to work with files (file type extensions, formats, etc.)
  • Good troubleshooting skills. Ability to apply existing knowledge and logic to new situations; think out of the box.


Supervisory Responsibility

  • None.
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