Job Details

Requisition Number 17-0060
Post Date 12/7/2017
Title Director, Brand Engagement & Communications
Organization Concordia Plan Services
Job Grade 8
City St. Louis
State MO
FT/PT Full Time

Mission and Vision

  • Concordia Plan Services ‘walks together’ with LCMS ministries in caring for workers and their families…so that the Word of God continues to spread!
  • Our 2020 vision is to transform CPS from being solely a benefits provider to the most widely recognized source of employer and worker-related solutions for LCMS ministries.


Reporting Relationships

  • Director, Brand Engagement and Communications reports to Assistant Vice President, Marketing. 


General Summary

Develops and oversees communications strategies to support company’s vision, mission, priorities and cultural attributes. Consults with cross-functional team members and serves as an ambassador, communicating with diverse stakeholders, external employers and CPS employee audiences.  Requires sound judgment, strong ability to be proactive and responsive to different situations. Deals with highly complex situations with significant organization-wide impact. Must communicate about highly nuanced issues with different staff and management levels.


Essential Job Functions

Brand Engagement: Internal (CPS Employees)

  • Develops organization-wide internal communications strategies and programs using resources across the departments to measurably improve employee understanding and commitment to strategic objectives and help staff understand and engage in the mission and vision of CPS.
  • Establishes and manages a strategy for company-wide and team-specific brand communications.
  • Collaborates with marketing team members on branding and communications initiatives, including strategy development, creative development, copy and implementation of internal campaigns.
  • Works closely with Organizational Development and Chief Marketing and Growth Officer to create strategic communications programs that help create a change adept organization.
  • Develops annual and multi-year budgets for activities and track expenditures to ensure that available resources are used efficiently and effectively.
  • Establishes an annual schedule and cadence for employee communications and hold stakeholders accountable to schedule.
  • Manages communications dedicated to day-to-day issues and crisis situations.
  • Lead high-level task forces and project teams to address major issues and organizational change initiatives.
  • Collaborates with Organizational Development and other key internal stakeholders on implementation of surveys to measure employee engagement and effectiveness of communications channels.
  • Stays up-to-date on employee communications best practices and uses survey results and feedback to fine-tune current channels and develop new ones that add value.


Brand Engagement: External (CPS Ministries and Members)

  • Directs all aspects of brand exposure and organizes opportunities to introduce, enhance, and protect the CPS brand among audiences.
  • Provides strategic guidance on stakeholder outreach based on thorough analysis of stakeholder priorities and alignment with CPS values.
  • Identifies and assists in development of new marketing partnerships and opportunities.
  • Works collaboratively with account leads from key vendors in developing and executing brand engagement.
  • Ensures consistency of message and presentation of CPS brand across all communications channels and touchpoints.
  • Collaborates and conducts Cultural Training with vendors to introduce and reinforce CPS brand and LCMS relationship.

Education and Experience

  • Bachelor’s degree in business administration/related field or equivalent work experience.
  • Advanced degree in marketing, public relations, communications, preferred.
  • Strong background/working knowledge of branding concepts and principles.
  • 10+ years of experience in internal/change communication plan development and brand management.
  • Experience with diverse marketing channels
  • Experience within / knowledge of the LCMS, preferred.


Competencies (Knowledge, Skills and Abilities)

  • Creative abilities to develop brand engagement strategies and programs that maintain and grow CPS customer base as well as CPS employee engagement.
  • Steadfastly pushes self for results, prioritizing and executing tasks effectively with minimal supervision; maintains focus on organizational goals.
  • Ability to analyze the organization’s competitive position by considering market and industry trends, existing and potential customers (internal and external), and strengths and weaknesses as compared to competitors.
  • Interacts effectively with a wide variety of people; respectful and maintains the dignity of others; amicable; fosters differing opinions and values input from various perspectives.
  • Has command of system and collaborative tools (websites, social media, SharePoint, etc.), skilled in use of MS Office suite.
  • Is energized by and adapts easily to change; welcomes new opportunities; personal maturity to evaluate and manage uncertainty and stress effectively. Ability to initiate, sponsor and implement change with sensitivity to tradition and history.
  • Ability to articulate information simply and concisely in person, over the phone and in writing, and to reflect CPS values (integrity, compassion, excellence, stewardship, accountability) in all internal and external communications.
  • Demonstrates a high commitment to the organizational mission (“To ‘walk together’ with LCMS ministries in caring for workers and their families . . . ”) by applying concepts and principles of the Integrity Service program or similar values-based customer service program; is dedicated to meeting the expectations and requirements of internal and external customers.
  • Learns new skills easily, climbs learning curve rapidly, and applies new knowledge quickly.
  • Ability to navigate effectively in highly regulated industry and with complex organizations; understanding of LCMS structure and operations.
  • Accepts accountability for one’s own or one’s employees’ performance by setting clear goals and expectations, tracking progress, providing feedback and coaching, and addressing performance problems and issues promptly; actively participates in employee development and seeks continuous learning to improve personal and team performance.
  • Develops engaging and creative formal presentations; skilled with a variety of presentation and communication formats (one-on-one, small and large groups, with peers, direct reports and senior management).
  • Uses logical, systematic and sequential approach to solve difficult problems; is excellent at objective analysis, and engages others in analyzing and developing solutions; anticipates the implications and consequences of situations and takes appropriate action.
  • Manages resources, time, money and scope of a project; plans, organizes, motivates, and controls resources to achieve project goals effectively and efficiently; identifies the information needed and the appropriate resources, and uses skillful questioning to obtain information.
  • Ability to develop, maintain, and strengthen partnerships with internal and external customers; participates fully on assigned and adjunct teams; fosters a collaborative spirit; ability to demonstrate interest, skill and success in getting groups to work together.


Supervisory Responsibility

  • Director, Brand Engagement & Communications does not have supervisory responsibility.
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