Job Details

Requisition Number 17-0056
Post Date 10/26/2017
Title Digital Marketing Specialist
Organization Concordia Plan Services
Job Grade 13
City St. Louis
State MO
FT/PT Full Time

Mission and Vision

  • Concordia Plan Services ‘walks together’ with LCMS ministries in caring for workers and their families…so that the Word of God continues to spread!
  • Our 2020 vision is to transform CPS from being solely a benefits provider to the most widely recognized source of employer and worker-related solutions for LCMS ministries.


Reporting Relationships

  • Digital Marketing Specialist reports to the Digital Marketing Manager.


General Summary

  • CPS is looking for an Innovator of Awesomeness – someone who is savvy at creating exciting and engaging content that commands attention and sparks interest.  We need someone who is not only a doer but is a thinker and brings innovative ideas to the table.  Using new state-of-the-art tools, the Digital Marketing Specialist will create digital content that attracts new customers and retains the amazing employers and members we already have.


Essential Job Functions

  • Develops videos, from idea generation to script writing to filming and some editing.
  • Creates and maintains webpages that guide our members through a journey to the correct destination.
  • Creates content for digital publishing, including blog posts, images, email blasts and more.
  • Produces engaging, targeted paid Facebook ads that follow a campaign strategy.
  • Monitors and responds professionally to comments / concerns / questions about CPS that surface across various channels of social media.

Education and Experience

  • Bachelor’s Degree in Communications or Marketing (Digital Marketing, preferred).
  • Experiencing maintaining website, including some more complicated functions, preferred.
  • Experience developing and maintaining digital and/or print materials.
  • Experience with current and emerging social media applications and platforms.
  • Experience in social media administration, posting of content and paid social advertising, preferred.
  • Experience with Premiere Pro, preferred.
  • Understanding of what marketing automation is and ability to learn how to use it effectively.


Competencies (Knowledge, Skills and Abilities)

  • Command of digital marketing systems and collaborative tools and expert working knowledge of MS Office suite.
  • Steadfastly pushes self for results, self-motivated with the ability to effectively prioritize and execute tasks with minimal supervision, and maintains focus on organizational goals.
  • Interacts effectively with a wide variety of people; respectful and maintains the dignity of others; amicable; fosters differing opinions and values input from various perspectives.
  • Ability to articulate information simply and concisely in person, over the phone and in writing, and to reflect CPS values in all internal and external communications. 
  • Demonstrates a high commitment to the organization by applying concepts and principles of the Integrity Service program; is dedicated to meeting the expectations and requirements of internal and external customers.
  • Participates fully on assigned and adjunct teams, fosters a collaborative spirit, and builds collaborative networks with internal staff and vendor representatives.
  • Sets clear goals and objectives, cooperates and participates fully in the coaching process, and actively seeks continuous learning to improve personal and team performance.
  • Travel may be required (less than 5% for things such as training opportunities targeted toward career growth).


Supervisory Responsibility

  • Digital Marketing Specialist does not have supervisory responsibilities. 
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